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What do the best channel parter programs have in common? They get the fundamentals right.

Too many channel partner programs miss the woods for the trees. They become so sophisticated and complicated that their most basic premise - helping channel partners and channel account managers deliver - is made redundant.

The learnings that you will take away from completion of the Certificate in Channel Management will ensure that your channel partner program adheres to best practices worldwide. This online course and exam is comprised of 10 modules that help channel executives ensure that they are using global best practices in the development of their channel partner programs. From partner business planning and incentives to co-marketing and partner differentiation, the course covers the essentials that you need.

The Channel Institute is the only training body in the world that provides business training specifically for the channel profession through a syllabus validated by a vendor-independent Industry Advisory Council. Our Industry Advisory Council is comprised of the most senior leadership in the channel profession at many of the world's largest employers. These channel thought leaders ensure that our channel management and channel marketing course content meets the highest global standards.

To access all of our best practices and research please visit our certificate courses: Click Here for Courses.

As a starting point, please feel free to download our complimentary Ebook "Strategic Positioning for Channel Partners" at the bottom of this page. This Ebook will provide new insights into best practices for channel partner management.

The Certificate in Channel Management course is structured as 10 separate topics reflecting the best channel partner programs as follows:

Module 1: Foundations & Terminology Discover the fundamentals of channel management, key concepts & Terminology.

Module 2: Partner Recruitment

Learn about ideal partner profiles, assessing new partner candidates and best practices to "Onboard" partners.

Module 3: Onboarding & Enablement Get an introduction to the Onboarding and Enablement processes. Learn why these are critical to the development of the best channel partner programs.

Module 4: Partner Business Plans Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.

Module 5: Channel Incentives Understand the key concepts behind channel incentives. Review the most commonly used incentive types in channel partner programs. Learn how to improve the effectiveness of your incentives.

Module 6: Partner Positioning Discover the importance of helping your channel partners carve out their own niche. Discover tools and best practices to help create an effective market position.

Module 7: Partner Marketing An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.

Module 8: Opportunity Management Review the key concepts of opportunity management. Master the basics of deal registration and lead management.

Module 9: Channel Data Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.

Module 10: Channel Relationships Master the basics of relationship management and mitigating channel conflict. Learn how the best channel partner programs build partner loyalty and strong partner relationships.

What Makes the Best Channel Partner Programs?