Learn about the Certificate in Channel Management.

Take a free trial of the Certificate in Channel Management.

Do you already have a channel-specific business qualification? Stand out from the crowd by becoming a Certified Channel Manager to convince future employers of your commitment to the channel management profession.  

The Channel Institute is an industry-wide initiative within the global technology sector to standardize and advance the channel business profession. Our certificate courses are industry accredited by an Industry Advisory Council, which is comprised of the most senior channel leaders at the world's largest technology employers.  

The Certificate in Channel Management is a channel manager training and certification course that provides a strong foundation in the core concepts of channel management. This certified channel manager qualification proves to both current and future employers that you have the knowledge they need to build a successful channel management team. 

This course has been developed specifically for:  

• Channel Managers at vendor companies.  
• Those new to channel management, or those applying for channel management jobs for the first time.  

In order to become a Certified Channel Manager you simply need to complete the online course and pass the online exam at the end. The Certificate in Channel Management training course is structured as 10 separate topics as follows: 

Module 1: Foundations & Terminology Discover the fundamentals of channel management, key concepts & terminology.  

Module 2: Partner Recruitment

Learn about ideal partner profiles, assessing new partner candidates and preparing to "Onboard" partners.  

Module 3: Onboarding & Enablement Get an introduction to the Onboarding and Enablement processes. Learn why these aspects of channel management training are critical to the success of your partner program.  

Module 4: Partner Business Plans Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.  

Module 5: Channel Incentives Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.  

Module 6: Partner Positioning This training module helps you to discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.  

Module 7: Partner Marketing An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.  

Module 8: Opportunity Management Review the key concepts of opportunity management. Master the basics of deal registration and lead management.  

Module 9: Channel Data Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.  

Module 10: Channel Relationships Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.  

In order to become a Certified Channel Manager with the Channel Institute you will need to:

• Complete the 10 modules (approximately 20 hours).
• Achieve at least 70% in the exam.

Our certificate courses are reviewed and validated by the Industry Advisory Council, comprised of senior channel management thought leaders at major employers worldwide providing expert recommendations. Our syllabus is influenced and directed by these global employers to ensure you have the knowledge that they need. Learn who is on the Industry Advisory Council here: https://www.channelinstitute.com/industry-advisory-council  

Do you have questions? Just drop us a note on info@channelinstitute.com and we will respond within 48 hours.  

Other Courses:  

Certificate in Digital Co-Marketing. What are the best practices for digital co-marketing between vendors and resellers? What does the research say is most effective for SMB resellers? This course provides channel professionals and technology resellers with best practices that deliver a competitive edge in digital marketing.  

Certificate in Channel Marketing. The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing. Whether you work with a vendor or a reseller company, this channel marketing training course will enable you to build co-marketing campaigns based on best practices worldwide.  

Certificate in Business Transformation for Technology Resellers. How can technology resellers successfully transition from "on premise" business models to cloud-based subscription ones? What are the best practices worldwide?  

“The Channel Institute is a great way to unify channel thought leadership from across the technology industry worldwide, driving best practices in channel management and channel marketing.” Sukhdev Singh, Senior Director, Channel Programs & Partnerships. Microsoft “The Channel Institute is a really interesting initiative to pull together the best practices in channel management and channel marketing from across the technology sector". Mike Walker, Head of Channel Development EMEA. Lenovo “The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.” Thomas Jensen, VP, Head of Worldwide Partner Sales Strategy. HP