Guide to Strategic Positioning For Technology Resellers  

What is your company’s place in the world? Do your customers, business partners and employees have a clear understanding of “what your company is about”? Or do you straddle a number of different technologies and market segments so that it takes some time to explain where you stand and why your company is in business? Technology resellers, VARs and SIs are particularly vulnerable to this strategic weakness.  

Research consistently shows that companies with a clear strategic positioning that is well communicated are more profitable than those with a more confused place in the world. This eBook from The Channel Institute is aimed at both the executives and channel sales managers at technology resellers and the channel teams at technology vendors. The goal is to not only make the business case for clear strategic and market positioning, but also to provide a framework for IT resellers to achieve this. 

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