Channel Management Processes.
What are the best practice processes for channel management and channel programs?
Effective and appropriate channel management processes are the backbone of any channel program. Channel managers need to have the right processes in place to successfully manage their channel partners. Similarly, channel partners need best practice processes in place to help them engage with you successfully.
The Channel Institute is the only training body in the world that provides business training specifically for the channel profession through a syllabus validated by a vendor-independent Industry Advisory Council. Our Industry Advisory Council is comprised of the most senior leadership in the channel profession at many of the world's largest employers. These channel thought leaders ensure that our channel management and channel marketing course content meets the highest global standards.
Our course content includes best practice channel partner processes, tools and guidance that you can use to refine your existing program, or guide the development of new processes.
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To access all of our best practices, research and channel management processes please visit our certificate courses page: Click Here for Courses.
As a starting point, please feel free to download our complimentary Ebook "Bringing Value to Partner Marketing Portals". This Ebook will provide insights and templates that you can use when building or refining your channel partner program.
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Learn Channel Management Best Practice Processes with the
Certificate in Channel Management
The Certificate in Channel Management is an online course with an exam at the end. It is structured as 10 separate topics as follows:
Module 1: Foundations & Terminology. Discover the fundamentals of channel management, key concepts & terminology. These are the foundations for any channel partner program template.
Module 2: Partner Recruitment.
Learn about ideal partner profiles, assessing new partner candidates and best practices to "Onboard" partners.
Module 3: Onboarding & Enablement programs for new channel partners Get an introduction to the Onboarding and Enablement processes. Learn why these are critical to the success of your partner program.
Module 4: Partner Business Plans Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.
Module 5: Channel Incentives Understand the key concepts behind channel incentives in partner programs. Review the most commonly used incentive types and templates. Learn how to improve the effectiveness of your incentives.
Module 6: Partner Positioning Discover the importance of helping your channel partners carve out their own niche. Discover tools, templates and best practices to help create an effective market position.
Module 7: Partner Marketing An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies. Learn how to use a market positioning template for your partner program.
Module 8: Opportunity Management Review the key concepts of opportunity management. Master the basics of deal registration and lead management.
Module 9: Channel Data Discover the fundamentals, data management templates and best practices in channel data management. Learn the data priorities and the consequences of poor data management.
Module 10: Channel Relationships Master the basics of relationship management and mitigating channel conflict in a channel partner program. Learn channel management best practices in how to build partner loyalty and strong partner relationships.
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