Learn about the Certificate in Channel Management.

Take a free trial of the Certificate in Channel Management.

Do you already have a channel-specific business qualification? Has most of your channel training been "on-the-job"? Improve your channel management performance and career prospects by becoming a Certified Channel Management Professional with the global leader in channel management training and certification. The Channel Institute has certified thousands of channel sales and channel management professionals worldwide through our channel management training courses.

Our courses are considered the global gold standard in training for channel management, channel sales and channel marketing. Each course has been reviewed and approved by an independent Industry Advisory Council which is comprised of the most senior channel leaders at many of the world's largest employers. View a sample of our alumni here.  

The Certificate in Channel Management is a channel management training course that provides a strong foundation in the core concepts of channel sales management. This certified channel manager qualification proves to both current and future employers that you have the knowledge they need to build a successful channel management team. Most importantly, by becoming a Certified Channel Management Professional you demonstrate your commitment to the channel business profession.  

This course is ideal for those new to channel management. Many channel executives come to the profession via sales roles. Without formal training in channel management they are immediately at a disadvantage. This course in channel management provides them with an in-depth understanding of both the fundamentals and best practices in managing and developing channel partners. From industry terminology to learning best practices in everything from partner enablement and development to channel recruitment. The courses and examinations are all 100% online so you can fit your learning plan around your work schedule.  

This channel management training course has been developed specifically for:  

• Channel Managers at manufacturing companies (including software companies).  
• Those new to channel management, or those applying for channel management jobs for the first time.  

“The Channel Institute is a great way to unify channel thought leadership from across the technology industry worldwide, driving best practices in channel management and channel marketing.” Sukhdev Singh, Senior Director, Channel Programs & Partnerships. Microsoft  

“The Channel Institute is driving the development of best practices in technology channel marketing worldwide. This is particularly important for technology resellers that are competing in crowded markets.” Iliyana Stareva, Head of Global Partner Program. Hubspot  

“The Channel Institute is a really interesting initiative to pull together the best practices in channel management and channel marketing from across the technology sector". Mike Walker, Head of Channel Development EMEA. Lenovo  

“The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.” Thomas Jensen, VP, Head of Worldwide Partner Sales Strategy. HP  

The Certificate in Channel Management training course is structured as 10 separate topics as follows: Price: USD$2,300 

Module 1: Foundations & Terminology Discover the fundamentals of channel management, key concepts & terminology.  

Module 2: Partner Recruitment Learn about ideal partner profiles, assessing new partner candidates and preparing to "Onboard" partners.

Module 3: Onboarding & Enablement Get an introduction to the Onboarding and Enablement processes. Learn why these aspects of channel management training are critical to the success of your partner program.  

Module 4: Partner Business Plans Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.  

Module 5: Channel Incentives Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.  

Module 6: Partner Positioning This training module helps you to discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.  

Module 7: Partner Marketing An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.  

Module 8: Opportunity Management Review the key concepts of opportunity management. Master the basics of deal registration and lead management.  

Module 9: Channel Data Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.  

Module 10: Channel Relationships Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.  

Our channel management courses are reviewed and validated by the Industry Advisory Council, comprised of senior channel management thought leaders at major employers worldwide providing expert recommendations. Our syllabus is influenced and directed by these global employers to ensure you have the knowledge that they need. Learn who is on the Industry Advisory Council here: https://www.channelinstitute.com/industry-advisory-council Most channel employers already have a volume purchase package organized with the Channel Institute to upskill their channel management teams so before booking, check with your Manager or HR department. Do you have questions? Just drop us a note on info@channelinstitute.com and we will respond within 48 hours.  

Other Courses:  

Certificate in Channel Sales

What are current best practices in selling through channel partners? What is the best way to conduct joint solution selling, use a joint sales canvas and evaluate a partners sales performance?

Certificate in Digital Co-Marketing. What are the best practices for digital co-marketing between vendors and resellers? What does the research say is most effective for SMB resellers? This course provides channel professionals and technology resellers with best practices that deliver a competitive edge in digital marketing.  

Certificate in Channel Marketing. The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing. Whether you work with a vendor or a reseller company, this channel marketing training course will enable you to build co-marketing campaigns based on best practices worldwide.  

Corporate Training in Channel Management: The Channel Institute can also provide custom training on many channel management topics for a company’s channel teams or channel partners. Our focus is typically on topics such as channel management and channel marketing training courses.  

Our channel management training can take many different formats: • In-person classroom training at your location or ours. • Online, webinar-style training. • Hybrid versions customized to your needs.  

Sometimes channel partners simply need to hear a different voice from a recognized authority. The Channel Institute alsoprovides speakers for channel marketing and channel partner events, and provides other support as required.