The Certificate in Channel Management is the global gold standard in training and certification for Channel Managers. The Institute has certified thousands of Channel Managers across multiple industries worldwide, with a heavy emphasis on the technology sectors. The course will provide you with a strong foundation in the core concepts of channel management while also proving to both current and future employers that you have the knowledge they need to build a successful channel management team. As a first step we highly recommend that you take a free trial of this course to determine if it is a good fit for your needs.
This course will give you an in-depth understanding of both the fundamentals and best practices in managing and developing channel partners. From industry terminology to learning best practices in everything from partner enablement and development to channel recruitment, you will learn the fundamentals needed to excel at your channel management career. Scroll to the bottom of this page and use the slider to see all 10 modules covered in the course and don't forget to check out the Google Reviews from other channel professionals who have become certified with the Institute.
This course has been developed specifically for:
1
Discover the fundamentals of channel management, key concepts & terminology.
2
Learn about ideal partner profiles, assessing new partner candidates and preparing to "Onboard" partners.
3
Get an introduction to the Onboarding and Enablement processes. Learn why these are critical to the success of your partner program.
4
Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.
5
Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.
6
Discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.
7
An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.
8
Review the key concepts of opportunity management. Master the basics of deal registration and lead management.
9
Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.
10
Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.
