Having certified thousands of channel marketing professionals worldwide, the Channel Institute's Certificate in Channel Marketing is considered the global gold standard in training and certification for Channel Marketers. This training course will provide you with a strong foundation in the core concepts, frameworks and tools of channel marketing, enabling you to help channel partners build co-marketing campaigns with your company based on best practices. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to build successful co-marketing teams.
The content will give you an in-depth understanding of both the fundamentals and best practices in co-marketing between vendors and channel partners. From business strategy development and market positioning to creating compelling value propositions for channel partners, you’ll learn everything you need to excel at your channel marketing career. Scroll to the bottom of this page and use the slider to see all 10 modules covered in the course. Check out the Google Reviews from other channel professionals who have become certified with the Institute and take a free trial.
This course is ideal for both:
1
Introduction to the key concepts in channel marketing, and a review of the terminology used.
2
Learn the most common reasons why co-marketing campaigns fail, and the role business strategy plays in building reseller success.
3
What is market positioning, and why is it so critical for channel resellers? Analysis of positioning methodologies for channel resellers.
4
Why are segmentation and targeting so important for reseller co-marketing campaigns? Review of tools and strategies for resellers.
5
How can channel resellers differentiate themselves? Introduction to frameworks to make reseller differentiation and co-marketing campaigns more effective.
6
What makes a joint value proposition compelling? Using methodologies like the Value Canvas to build a compelling campaign value proposition.
7
Introduction to the Channel Institute's P.A.C.K.A.G.E.S methodology for planning co-marketing campaigns.
8
A review of frameworks and tools to help channel resellers buiild effective buyer personas for successful marketing campaigns.
9
What is the Buyers Journey and how can channel partners work with their vendors to align marketing content accordingly?
10
Where can you find data to benchmark marketing campaigns? How to benchmark between partners and tools for predicting and measuring ROI on co-marketing campaigns.
