Are Your Channel Partners Experts in Co-Marketing?
Most of them simply can't be. Technology resellers are typically SMB's that are founded and led by technologists. They rarely have a full-time dedicated marketing person, let alone a marketing function. Even if they have people with marketing experience, they rarely understand the critical differences and specific challenges of co-marketing with vendors.
At the same time, they operate in crowded markets with often undifferentiated solutions and are in desperate need for marketing strategies and best practices. Vendor channel marketing teams and partner marketing academies are certainly helpful. Channel partner marketing enablement training courses, workshops and content from the Channel Institute can also fill critical missing pieces of this puzzle.
Our channel marketing enablement courses are reviewed and validated by the Industry Advisory Council, comprised of senior channel management thought leaders at major employers worldwide providing expert recommendations. Our syllabus is influenced and directed by these global employers to ensure your channel partners are receiving the sales and marketing enablement that they need. The Channel Institute is also currently undergoing the audit process for ISO29990. This is an internationally recognized standard for providers of learning services. It recognizes that the training provider has formal processes in place to ensure their courses meet the highest standards globally.
Learn who is on the Industry Advisory Council here: https://www.channelinstitute.com/industry-advisory-council
Read on. Learn about the Channel Institute. Understand the role and members of the Industry Advisory Council. Click "Learn" to understand the modules we cover in our courses and how your partners can access them online. Try out some free modules and exams. Check out the presentation at the end of this page to learn how we dovetail into partner training and enablement academies. And then drop us a note so we can schedule a time to discuss how the Channel Institute might support your activities: [email protected]
Our channel partner marketing certificate courses are approved by the Industry Advisory Council and are built according to international ISO29990 standards.
Certificate in Digital Co-Marketing.
What are the best practices for digital co-marketing between vendors and resellers? What does the research say is most effective for SMB resellers? This course provides channel professionals and technology resellers with best practices that deliver a competitive edge in digital channel partner marketing.
“The Channel Institute is a great way to unify channel thought leadership from across the technology industry worldwide, driving best practices in channel management and channel marketing.”
Sukhdev Singh, Senior Director, Channel Programs & Partnerships.
Microsoft
“The Channel Institute is driving the development of best practices in technology channel marketing worldwide. This is particularly important for technology resellers that are competing in crowded markets.”
Iliyana Stareva, Head of Global Partner Program.
Hubspot
Certificate in Channel Marketing.
The Certificate in Channel Marketing will help resellers master the core concepts, frameworks and tools of channel marketing. Whether you work with a vendor or a reseller company, this channel partner marketing training course will enable you to build co-marketing campaigns based on best practices worldwide.
“The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.”
Thomas Jensen, VP, Head of Worldwide Partner Sales Strategy.
HP
“The Channel Institute is a really interesting initiative to pull together the best practices in channel management and channel marketing from across the technology sector.
Mike Walker, Head of Channel Development EMEA.
Lenovo
FUTURE COURSES
Certificate in Business Transformation for Technology Resellers
How can technology resellers successfully transition from "on premise" business models to cloud-based subscription ones? What are the best practices worldwide?
Certificate in Co-Selling
Sales is difficult, but joint selling between vendor and channel partner sales teams is a huge challenge. What are the best practices? How can vendors help partners take semi-qualified leads all the way to closed deal status. What are key insights for building a co-sales process that works?
Most of the large technology organizations already have a volume purchase package organized with the Channel Institute to upskill their channel partners so before booking, check with your CAM or training department.
Corporate Training: Our channel training can take many different formats:
In-person classroom training at your location or ours.
Online, webinar-style training.
Hybrid versions customized to your needs.
Sometimes channel partners need to simply hear a different voice from a recognized authority. The Channel Institute provides speakers for channel marketing and channel partner events, and provide other support as required.
Do you have questions? Just drop us a note on [email protected] and we will respond within 48 hours.
Working with Vendor Partner Academies
Learn how the Channel Institute works with technology vendors to supplement their channel partner marketing training and enablement academies. Whether you just need some of our training modules to round out your own courses, or need a full series of webinars and face-to-face workshops, we have the content and flexibility to meet your needs. Learn more about how we work with vendor partner marketing teams here.
Drop us a note to schedule a time to discuss how we can help: [email protected]