Channel Partner Program Best Practices.

Need Best Practices For Your Channel Program?

A channel partner program is a formal agreement between a company and its authorized resellers and distributors. It provides a framework for cooperation and support, and helps to ensure that both parties are working towards the same goals.

By working with channel partners, businesses can increase their market reach, boost their sales, reduce their costs, improve their customer service, and enhance their brand awareness.

However, launching a channel partner program that does not meet best practices right away can affect the image of a company, and the way that resellers perceive both the company and their partner program. Getting the best practice essentials in place from the very beginning is critical to success.

The Channel Institute has trained and certified hundreds of channel business professionals globally. Our certificate courses are considered the gold standard for channel management, channel sales and channel marketing. 

The courses have been validated by an independent Industry Advisory Council comprised of the most senior leadership in the channel profession at many of the world's largest employers. These channel thought leaders ensure that our course content meets the highest global standards.  

Our courses content includes partner marketing, channel partner program best practices, tools and guidance that you can use to refine your existing program, or develop a new one from scratch.

To access all of our channel partner program best practices, research and channel partner program enablement templates please visit our certificate courses: Click Here for Courses.

Click here for a FREE TRIAL in the Certificate in Channel Management.

The free trial is a module taken directly from the certificate course and covers the topic of channel partner recruitment. 

The Channel Institute is also delighted to offer you free access to our best practice tool for channel partner business planning. This is a helpful tool for any channel executive that is researching new ways to build or improve their channel partner program.

To immediately access this best practice tool please simply complete the short form below.

Please enter your details to immediately access a free copy of this best practice tool.

The Certificate in Channel Management training course is structured as 10 separate topics as follows:  

Module 1: Foundations & Terminology Discover the fundamentals of channel management, key concepts & terminology.  

Module 2: Partner Recruitment  

Learn about ideal partner profiles, assessing new partner candidates and preparing to "Onboard" partners.  

Module 3: Onboarding & Ena&lement Get an introduction to the Onboarding and Enablement processes. Learn why these aspects of channel management training are critical to the success of your partner program.  

Module 4: Partner Business Plans Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.  

Module 5: Channel Incentives Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.  

Module 6: Partner Positioning This training module helps you to discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.  

Module 7: Partner Marketing An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.  

Module 8: Opportunity Management Review the key concepts of opportunity management. Master the basics of deal registration and lead management.  

Module 9: Channel Data Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.  

Module 10: Channel Relationships Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.  

Ensure That Your Channel Partner Program Adheres to Best Practices By Certifying With

The Channel Institute