Channel Partner Program Template
Need best practices for your Channel Partner Program? You are in the right place!
Building a new channel partner program can be a daunting task. Before you start, make sure your team have the basic training and certification in place.
The Channel Institute has trained and certified hundreds of channel business professionals globally. Our certificate courses are considered the gold standard for channel management, channel sales and channel marketing. The courses have been validated by an independent Industry Advisory Council comprised of the most senior leadership in the channel profession at many of the world's largest employers. These channel thought leaders ensure that our course content meets the highest global standards. If you want to raise your game as a channel professional, get certified with the Channel Institute.
Our course content includes channel partner program template documents, tools and guidance that you can use to refine your existing program, or develop a new one from scratch.
To access all of our best practices, research and channel partner program templates please visit our certificate courses:
Much of the success of a channel partner program relies on the effectiveness of the joint business planning process. The Channel Institute is pleased to offer free access to our channel partner business plan template which draws on the leanings from our courses.
Please feel free to download his complimentary template by completing the short form below.
Please enter your details to immediately access a free copy of this template
About the Certificate in Channel Management
The Certificate in Channel Management is an online course with an exam at the end. It is structured as 10 separate topics as follows:
1
Module 1
Foundations & Terminology
Discover the fundamentals of channel management, key concepts & terminology
2
Module 2
Partner Recruitment
Learn about ideal partner profiles, assessing new partner candidates and best practices to "Onboard" partners.
3
Module 3
Onboarding & Enablement programs for new channel partners
Get an introduction to the Onboarding and Enablement processes. Learn why these are critical to the success of your partner program.
4
Module 4
Partner Business Plans
Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.
5
Module 5
Channel Incentives
Understand the key concepts behind channel incentives in partner programs. Review the most commonly used incentive types and templates. Learn how to improve the effectiveness of your incentives.
6
Module 6
Partner Positioning
Discover the importance of helping your channel partners carve out their own niche. Discover tools, templates and best practices to help create an effective market position.
7
Module 7
Partner Marketing
An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies. Learn how to use a market positioning template for your partner program.
8
Module 8
Opportunity Management
Review the key concepts of opportunity management. Master the basics of deal registration and lead management.
9
Module 9
Channel Data
Discover the fundamentals, data management templates and best practices in channel data management. Learn the data priorities and the consequences of poor data management.
10
Module 10
Channel Relationships
Master the basics of relationship management and mitigating channel conflict in a channel partner program. Learn channel management best practices in how to build partner loyalty and strong partner relationships.
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