Effectively enabling channel sales managers and partners is a cornerstone of any channel partner program. But what are the best practices for channel sales enablement? What are the key systems and methodologies that must be in place, and what are the best practices for using them?
The Channel Institute provides answers to these questions through our certificate training courses. Whether you come from a channel management, channel marketing, strategy or operations perspective we have a channel sales enablement course to suit your needs. We currently offer three certificate courses, each providing a different perspective on channel enablement best practices:
Each course is completed online and is comprised of 10 modules with an exam at the end. To explore the courses and even test drive a free trial for each course: CLICK HERE.
Artificial intelligence (AI) is having a significant impact on channel sales enablement. AI-powered tools are being used to automate tasks, personalize content, and provide real-time insights, which is helping to improve partner performance and drive revenue growth. AI is being used by some companies to create personalized learning paths for partners, based on their individual needs and experience. This can help to improve partner onboarding and ensure that they are up-to-date on the latest products, services, and sales techniques.
Other thought leading companies are using AI to recommend relevant content to partners, based on their interests, past behavior, and current sales pipeline. This can help partners to find the information they need quickly and easily, and to improve their sales conversations. Sales coaching and feedback is another interesting use case whereby companies are using AI to analyze sales calls and provide real-time feedback to partners. This can help partners to identify areas for improvement and to develop their sales skills.
Lead routing and prioritization is also utilizing AI to route leads to partners based on their expertise and availability. This can help to ensure that leads are handled by the right partners and that they are followed up on promptly. Similarly, AI is being used in performance analytics, tracking partner performance and identifying trends. This can help to identify areas for improvement and to make data-driven decisions about partner enablement programs.
Some AI-powered tools that companies are using for channel sales enablement include:
Salesforce Einstein Partner Relationship Management (PRM): Einstein PRM uses AI to automate tasks, personalize content, and provide real-time insights. This can help to improve partner engagement and productivity.
Zendesk Partner Portal: Zendesk Partner Portal uses AI to provide partners with self-service access to information and support. This can help to free up sales and support teams to focus on other tasks.
Seismic Partner Engagement Platform: Seismic Partner Engagement Platform uses AI to personalize content and track partner engagement. This can help to ensure that partners are up-to-date on the latest information and that they are using the right tools to sell effectively.
Please feel free to use these complimentary resources to improve your channel sales and enablement programs.
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