Channel Sales Consulting

Sometimes training alone is not enough. Sometimes you need hands-on experts who can help you to develop a specific channel solution, or guide you through its creation. That is where the Channel Institute's channel management consulting services come in.

Our expertise ranges from raising the sales performance of channel management teams and channel partners, to helping clients improve channel marketing effectiveness or creating a channel program structure that delivers. To schedule a time to explore options with one of our consultants please send us an email at: corporate@channelinstitute.com

Channel Management Consulting

How can you develop or improve your channel incentives? Partner incentive plans? Channel data management? Joint business planning?

Channel Marketing Consulting

Are your channel partners utilizing your partner marketing portal effectively? Does your channel team need to improve their channel marketing or digital co-marketing game?

Channel Sales Consulting

How can you improve sales conversion rates across your channel ecosystem? How can you help channel managers and partners to generate and qualify pipeline more effectively?

Channel Strategy Consulting

Do you need to build a partner program from scratch? Restructure your existing program? Modify it for emerging new partner types?

The Channel Institute is the only training body in the world that provides business training specifically for the channel profession through a syllabus validated by a vendor-independent Industry Advisory Council. Our Industry Advisory Council is comprised of the most senior leadership in the channel profession at many of the world's largest employers. These channel thought leaders ensure that our channel management and channel marketing course content meets the highest global standards.

To access all of our best practices, research and channel partner business plan templates please visit our certificate courses:

Click Here for Courses.

Channel Partner Marketing Plan Template

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The Certificate in Channel Management training

the course is structured as 10 separate topics as follows

1

Module 1
Foundations & Terminology

Discover the fundamentals of channel management, key concepts & terminology.

2

Module 2
Partner Recruitment

Learn about ideal partner profiles, assessing new partner candidates and preparing to "Onboard" partners.

3

Module 3
Onboarding & Enablement

Get an introduction to the Onboarding and Enablement processes. Learn why these aspects of channel management training are critical to the success of your partner program.

4

Module 4
Partner Business Plans

Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.

5

Module 5
Channel Incentives

Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.

6

Module 6
Partner Positioning

This training module helps you to discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.

7

Module 7
Partner Marketing

An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.

8

Module 8
Opportunity Management

Review the key concepts of opportunity management. Master the basics of deal registration and lead management.

9

Module 9
Channel Data

Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.

10

Module 10
Channel Relationships

Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.

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