Free Resources for Channel Professionals

Please feel free to use these complimentary resources to support your partner marketing and channel management activities. You can also access free trials of our certificate training courses for channel professionals here.

• Channel partner business plan template.
• Video: Channel partner recruitment case study.
• Joint solution selling canvas
• Channel partner marketing plan template.
• Recorded Webinar: "How to Develop Solid Channel Partner Relationships and Build Loyalty", in conjunction with Channeliser.
• Recorded Webinar: The Channel Institute & Channel Mechanics Present: "Best Practices in Channel Incentives"
• Recorded webinar: How can you conduct social selling with channel partners effectively?
• Ebook: Market positioning for technology resellers.
• Video: How technology resellers can differentiate themselves in a crowded marketplace.
• Video: The key to company profitability for technology resellers (Microsoft interview).

• Recorded Webinar: The Channel Institute & Averetek Present: "Content Co-Marketing Fundamentals".
• Video: How technology resellers can improve marketing results by using Buyer Personas and the Buyers Journey (Hubspot interview).
• Ridge Consulting Ebook: How VARs can become disruptive enablers.
• Ebook: Channel partner program best practices - Partner Marketing Portals.