Comparing the Certificate in Channel Sales & Certificate in Channel Management

Not sure which is the best course for you? Compare both courses side by side with our comparison chart below. 

Channel Management Training
Channel sales training  course

Certificate in Channel Management

  • For: Channel Managers & Directors
  • Goal: Improve the performance of a portfolio of channel partners through more effective partner management.
  • Duration: 20 hours
  • Price: USD $2,250
  • Delivery: Online
  • Topics:
  • Partner recruitment
  • Onboarding & enablement
  • Partner business plans
  • Channel incentives
  • Partner market positioning
  • Partner marketing
  • Opportunity management
  • Channel data
  • Channel relationships

Certificate in Channel Sales

  • For: Channel Sales Professionals
  • Goal: Improve the sales performance of channel sales managers and channel partners through more effective joint selling.
  • Duration: 20 hours 
  • Price: USD $2,250 
  • Delivery: Online
  • Topics
  • Motivating partners
  • Joint value proposition
  • Joint business planning
  • Joint solution selling
  • Joint prospecting
  • Partner pipeline qualification
  • Partner market positioning
  • Evaluating partner performance
  • Relationships & conflict

Our recommendation: The Certificate in Channel Management is an absolute "must have" for any channel business professional. It ensures that you understand the fundamentals of channel business, and certifies you accordingly. If you can only afford one of our courses, this should be your highest priority.

“The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.” Thomas Jensen, VP, Head of Worldwide Partner Sales Strategy. HP

“The Channel Institute is driving the development of best practices in technology channel marketing worldwide. This is particularly important for technology resellers that are competing in crowded markets.” Iliyana Stareva, Head of Global Partner Program. Hubspot