Are you a technology reseller looking to get an edge over your competition? Marketing to end-users is not the same as co-marketing with your vendors. Co-marketing brings additional challenges, but if implemented correctly also opens up substantial new opportunities. The Certificate in Digital Co-Marketing shows you how to work with your vendor partners to get the most from digital marketing campaigns and gain an edge on your competition that translates into more revenue and higher profits.
Our Certificate courses are approved by the Industry Advisory Council and are built according to international ISO29990 standards. Learn more about the Council here.
Certificate in Digital Co-Marketing.
What are the best practices for digital co-marketing between vendors and resellers? What does the research say is most effective for SMB resellers? This course provides channel professionals and technology resellers with best practices that deliver a competitive edge in digital marketing.
“The Channel Institute is a great way to unify channel thought leadership from across the technology industry worldwide, driving best practices in channel management and channel marketing.”
Sukhdev Singh, Senior Director, Channel Programs & Partnerships.
Microsoft
“The Channel Institute is driving the development of best practices in technology channel marketing worldwide. This is particularly important for technology resellers that are competing in crowded markets.”
Iliyana Stareva, Head of Global Partner Program.
Hubspot
Certificate in Channel Management.
The Certificate in Channel Management will provide you with a strong foundation in the core concepts of channel management. This qualification proves to both current and future employers that you have the knowledge they need to build a successful channel management team. Vendors may dovetail this course into their training academies.
“The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.”
Thomas Jensen, VP, Head of Worldwide Partner Sales Strategy.
HP
Certificate in Channel Marketing.
The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing. Whether you work with a vendor or a reseller company, this channel marketing training course will enable you to build co-marketing campaigns based on best practices worldwide.
“The Channel Institute is a really interesting initiative to pull together the best practices in channel management and channel marketing from across the technology sector.
Mike Walker, Head of Channel Development EMEA.
Lenovo
FUTURE COURSES
Certificate in Business Transformation for Technology Resellers
How can technology resellers successfully transition from "on premise" business models to cloud-based subscription ones? What are the best practices worldwide?
Certificate in Co-Selling
Sales is difficult, but joint selling between vendor and channel partner sales teams is a huge challenge. What are the best practices? How can vendors help partners take semi-qualified leads all the way to closed deal status. What are key insights for building a co-sales process that works?
