Certified Training for New Channel Professionals.
How will you motivate your new channel hires? Continuous Professional Development is critical.
A recent article by Channel Marketer Report highlighted the growing importance of certified training for those newly entering the channel profession. Employees need to know that employers are taking their career development seriously, and part of this is paying for certified training from accredited third parties. Training by internal employer "academies" is viewed as a positive, but not a motivator. This is especially true for new channel executives, who may have no formal channel training.
Michelle Chiantera, Cisco’s VP of Global Partner Marketing agrees: “I think that is fundamentally a challenge because people are coming out of universities without a foundational understanding of what an indirect selling model looks like.”
Proving career progression opportunities such as certification is a key element of the overall package of incentives for your channel team.
The Channel Institute provides certified channel training that has been reviewed and approved by an Industry Advisory Council (learn more) comprised of channel visionaries like Michelle from the technology industry. The Council ensures that the syllabus for our certificate courses meets industry best practices and their requirements as employers. Review the Council members and see if one of your colleagues is already contributing to the Channel Institute certificate courses: Click here for the Council members.
Explore the courses and free trials here: https://www.channelinstitute.com/courses
Check out some of our graduate reviews on Google Reviews here.
Please drop us an email on [email protected] to learn more about how we can help.
