Certificate in Channel Management
The Certificate in Channel Management is the global gold standard in training and certification for Channel Managers. The Institute has certified thousands of Channel Managers across multiple industries worldwide, with a heavy emphasis on the technology sectors. The course will provide you with a strong foundation in the core concepts of channel management while also proving to both current and future employers that you have the knowledge they need to build a successful channel management team. As a first step we highly recommend that you take a free trial of this course to determine if it is a good fit for your needs.
This course will give you an in-depth understanding of both the fundamentals and best practices in managing and developing channel partners. From industry terminology to learning best practices in everything from partner enablement and development to channel recruitment, you will learn the fundamentals needed to excel at your channel account management career. Scroll to the bottom of this page and use the slider to see all 10 modules covered in the course and don't forget to check out the Google Reviews from other channel professionals who have become certified with the Institute.
Certificate in Channel Management - Modules
1
Module 1
Foundations & Terminology
Discover the fundamentals of channel management, key concepts & terminology, and everything that goes into building a channel partner program.
2
Module 2
Partner Recruitment
Learn about ideal partner profiles, assessing new partner candidates, and preparing to "Onboard" partners .
3
Module 3
Onboarding & Enablement
Get an introduction to the Onboarding and Channel Sales Enablement processes. Learn why these are critical to the success of your partner program.
4
Module 4
Partner Business Plans
Learn about "JMP" and joint business planning. Review channel partner program best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.
5
Module 5
Channel Incentives
Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.
6
Module 6
Partner Positioning
Discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.
7
Module 7
Partner Marketing
An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.
8
Module 8
Opportunity Management
Review the key concepts of opportunity management. Master the basics of deal registration and lead management.
9
Module 9
Channel Data
Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.
10
Module 10
Channel Relationships
Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.
When it comes to channel account manager training, you want to be sure that you're investing your time and money in a program that delivers results. That's why we offer a 100% money back guarantee if you are not fully satisfied. The Channel Institute is dedicated to providing you with the highest quality online channel management training and certification that inspires confidence and delivers real-world results.
Who is this course for?
This course has been developed specifically for:
- Channel Account Management professionals.
- Those new to channel management, or those moving into a channel management role for the first time.
Course Structure
- Resources: 10 modules (see below, scroll to right), video lectures, white papers, Ebooks, powerpoint presentation.
- Duration: Approximately 20 hours with six months to complete.
- Certificate Assessment: Online exam.
Course fee: USD$2,300.
- If your company's budget per course is lower than this please talk to us: info@channelinstitute.com
- Money back guarantee: We provide a 30-day money back guarantee as long as you have not proceeded beyond module 5 of the course. If you are not satisfied for any reason we will provide a full refund.
