Certificate in Channel Marketing
Certified Partner Marketing Course
Having certified thousands of channel marketing professionals worldwide, the Channel Institute's Certificate in Channel Marketing is considered the global gold standard in training and certification for Channel Marketers. This partner marketing course will provide you with a strong foundation in the core concepts, frameworks and tools of channel marketing, enabling you to help channel partners build co-marketing campaigns with your company based on best practices. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to build successful co-marketing teams.
The content will give you an in-depth understanding of both the fundamentals and best practices in partner marketing between vendors and channel partners. From business strategy development and market positioning to creating compelling value propositions for channel partners, you’ll learn everything you need to excel at your channel marketing career. Scroll to the bottom of this page and use the slider to see all 10 modules covered in the course. Check out the Google Reviews from other channel partner marketing professionals who have become certified with the Institute and take a free trial.
When it comes to channel business training, you want to be sure that you're investing your time and money in a program that delivers results. That's why we offer a 100% money back guarantee if you are not fully satisfied. The Channel Institute is dedicated to providing you with the highest quality online channel training that inspires confidence and delivers real-world results.
Certificate in Channel Marketing - Modules
1
Module 1
Foundations & Terminology
Introduction to the key concepts in channel marketing, and a review of the terminology used.
2
Module 2
Business Strategy
Learn the most common reasons why co-marketing campaigns fail, and the role business strategy plays in building reseller success.
3
Module 3
Market Positioning
What is market positioning, and why is it so critical for channel resellers? Analysis of positioning methodologies for channel resellers.
4
Module 4
Segmentation & Targeting
Why are segmentation and targeting so important for reseller co-marketing campaigns? Review of tools and strategies for resellers.
5
Module 5
Differentiation
How can channel resellers differentiate themselves? Introduction to frameworks to make reseller differentiation and co-marketing campaigns more effective.
6
Module 6
Value Proposition
What makes a joint value proposition compelling? Using methodologies like the Value Canvas to build a compelling campaign value proposition.
7
Module 7
Campaign Planning
Introduction to the Channel Institute's P.A.C.K.A.G.E.S methodology for planning co-marketing campaigns.
8
Module 8
Buyer Personas
A review of frameworks and tools to help channel resellers buiild effective buyer personas for successful marketing campaigns.
9
Module 9
Buyers Journey
What is the Buyers Journey and how can channel partners work with their vendors to align marketing content accordingly?
10
Module 10
Benchmarking & ROI
Where can you find data to benchmark marketing campaigns? How to benchmark between partners and tools for predicting and measuring ROI on co-marketing campaigns.
Who is this course for?
This channel partner marketing course is ideal for both:
- Channel Marketing professionals at vendor companies, and
- Marketing professionals (or those responsible for marketing) at reseller firms.
Course Structure
- Content: 10 modules (see below, scroll across), video lectures, white papers, Ebooks, powerpoint presentation.
- Duration: Approximately 20 hours with six months to complete.
- Certificate Assessment: Online exam.
Course fee: USD$2,300.
- If your company's budget per course is lower than this please talk to us (or see below): info@channelinstitute.com
- Money back guarantee: We provide a 30-day money back guarantee as long as you have not proceeded beyond module 5 of the course. If you are not satisfied for any reason we will provide a full refund.
