Channel Team & Partner Training
The Channel Institute provides structured, assessed training and certification for channel professionals across the first fifteen years of a channel career. For companies, that means everyone who works with partners, from channel account managers to partner marketers, learns one set of terminology, frameworks and templates.
Courses are 100% online and self-paced, so a team spread across several countries can certify together without travel or time out of the field. Each course ends in an assessed exam, and the curriculum is reviewed by our Industry Advisory Council of channel leaders. Companies and individuals enrol directly, with no membership required.
Learn more about how we help channel teams improve communication and performance through standardized terminology, frameworks and templates by reading the team training case studies below.
Hexagon is a technology company employing more than 24,000 people worldwide.
Learn how their channels team engaged the Channel Institute to provide channel sales and channel management training with minimum disruption to business results.
Read the Case Study
Hardy Process Solutions has been providing customers with weighing solutions for over 100 years.
Learn how they chose to work with the Channel Institute and how Rodger Jeffery, VP of Sales, put his team through the Certificate in Channel Management course to ensure that they were up to date on best practices in channel management.
Read the Case Study
Sometimes channel partners need to simply hear a different voice from a recognized authority. The Channel Institute provides speakers for partner marketing and channel partner events, and provides other support as required. Simply email us on [email protected] and we will schedule a time to discuss.
Train and certify your channel team
The Channel Institute provides structured, assessed training and certification for channel professionals across the first fifteen years of a channel career. Companies use it to give channel account managers, channel sales and partner marketing staff one shared set of terminology, frameworks and templates, so partner planning, incentives and co-marketing are handled the same way across the team.
How does team training work?
Your team enrols in one or more of our certificate courses: Channel Management, Strategic Channel Sales, Channel Marketing and Digital Co-Marketing. Every course is delivered 100% online and is self-paced, so people in different countries and time zones can study without travel or time out of the field. Each course ends in an assessed exam [pass mark 70%], and successful students receive a Channel Institute certificate.
Many companies add live sessions to the online course, such as a kick-off webinar, a Q&A with the instructor or mentoring for team leads. Hardy Process Solutions trained its North American channel team this way.
Who is it for?
Vendor and manufacturer channel teams of any size, from a single new channel manager to a global team. Hexagon certified more than a dozen channel professionals across its HxGN EAM channel team. Individuals can also enrol themselves, and no membership is required.
What does it cost?
Individual course places are US$1,900. Team pricing with bulk discounts are available for five or more people. Email [email protected] with your team size and roles and we will reply with a quote and a suggested course plan.
Who stands behind the curriculum?
The curriculum is reviewed by the Channel Institute's Industry Advisory Council, a group of senior channel leaders from technology vendors.