Our Courses
Industry-Accredited Training for Channel Professionals

Do you want to advance your career in the channel? Look no further than our comprehensive training courses in channel management, channel sales and channel marketing. The Channel Institute has trained and certified thousands of channel business professionals worldwide, offering the fastest, most effective and best value options to become certified in channel business. Our certificate courses are considered the global gold standard in training and certification for channel business professionals. Stand out from the crowd and prove your commitment to the channel profession with a certificate from the Channel Institute.

channel partner training program

Our Certificate in Channel Management will guide you through the latest strategies and techniques for managing your channel partners effectively. In the Certificate in Channel Marketing you'll learn how to develop a successful channel marketing plan that targets the right audience and drives sales. The Certificate in Channel Sales will teach you how to build and maintain strong relationships with your channel partners, leading to increased revenue and growth.

Our certificate courses cover all aspects of the subject matter, from the fundamentals to the advanced strategies and techniques.

The courses are 100% online, so no travel or subscription is required. Each course is comprised of 10 modules and requires approximately 20 hours to complete. At the end of the course there is an online exam in which you must achieve at least 70% in order to pass and obtain your certificate (with up to 7 attempts allowed). You will then also be issued with a certified logo to display as you choose. View a sample of our alumni here.

All of our training has been approved by an Industry Advisory Council comprised of senior channel thought leaders from the world's largest technology employers. Learn more about the Council here.

When it comes to channel business training, you want to be sure that you're investing your time and money in a program that delivers results. That's why we offer a 100% money back guarantee if you are not fully satisfied. The Channel Institute is dedicated to providing you with the highest quality online channel training that inspires confidence and delivers real-world results.

channel partner marketing training

Questions? Please email info@channelinstitute.com

“The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.”

— Thomas Jensen, VP, Head of Worldwide Partner Sales Strategy.
HP

Certificate in Channel Sales

The Certificate in Channel Sales provides channel sales training for professionals looking to improve the sales performance of the channel partners they manage. The course introduces tools, templates and best practices worldwide in channel sales.

Additionally, it proves to both current and future employers that the certified professional has the knowledge they need to build world class channel sales teams.

Download a PDF of the course here.

Explore the 10 module syllabus, pricing, delivery and time required.

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Certificate in Channel Management

The Certificate in Channel Management is our flagship course and will provide you with a strong foundation in the core concepts of channel management. This qualification proves to both current and future employers that you have the knowledge they need to build a successful channel management team.

Download a PDF overview of the course here.

Explore the 10 module syllabus, pricing, delivery and time required.

“The Channel Institute is a great way to unify channel thought leadership from across the technology industry worldwide, driving best practices in channel management and channel marketing.”
Sukhdev Singh, Senior Director, Channel Programs & Partnerships.
Microsoft

Compare the Certificate in Channel Sales versus the Certificate in Channel Management

Second Course at 50%!

Want to buy more than one course at the same time? Get the additional ones at 50% off. Applies to each individual user only.

Contact us to learn more: info@channelinstitute.com

Certificate in Channel Marketing

The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing. Whether you work with a vendor or a reseller company, this channel marketing training course will enable you to build co-marketing campaigns based on best practices worldwide.

Click "Explore" for syllabus and pricing or "Trial" to access a free trial module.

Explore the 10 module syllabus, pricing, delivery and time required.

“The Channel Institute is driving the development of best practices in technology channel marketing worldwide. This is particularly important for technology resellers that are competing in crowded markets.”
Iliyana Stareva, Head of Global Partner Program.
Hubspot

Certificate in Digital Co-Marketing

What are the best practices for digital co-marketing between vendors and resellers? What does the research say is most effective for SMB resellers? This course provides channel professionals and technology resellers with best practices that deliver a competitive edge in digital marketing.

Click "Explore" for syllabus and pricing or "Trial" to access a free trial module.

Explore the 10 module syllabus, pricing, delivery and time required.

“The Channel Institute is a really interesting initiative to pull together the best practices in channel management and channel marketing from across the technology sector.
Mike Walker, Head of Channel Development EMEA.
Lenovo

Read Google Reviews From Your Peers Worldwide...

Second Course at 50%!

Want to buy more than one course at the same time? Get the additional ones at 50% off. Applies to each individual user only.

Contact us to learn more: info@channelinstitute.com

Courses Key Features

Best Practices

Learn how to build a channel partner program with better partnerships, and how to implement best-in-class partner marketing.

Video Training

All courses are 100% online and self-paced. Learn anywhere, anytime.

Industry Approved

Each certificate course is built on a syllabus reviewed and approved by channel industry experts.

Globally Recognized

Thousands of certified alumni from technology, manufacturing and services industries worldwide.

Gain Confidence

Gaining certification in a channel business topic gives you the confidence to deliver for your employer, and your partners.

Career Development

Demonstrate your commitment to channel partner management, marketing or sales and reap the career rewards!

On-Site Workshops and Classes

Do you prefer face-to-face training? If you require channel management team training in-person training then our on-site workshops may be the ideal solution.

Channel Institute on-site workshops and classes can be run in most countries and most languages by our approved instructors. Workshops can follow the syllabus of our certificate courses, or can be custom built to your team's needs.

Visit our Corporate Training page to learn more: Corporate Training.