Certificate in Digital Co-Marketing
Digital marketing is a critical element of modern marketing through partners.
The Certificate in Digital Co-Marketing will provide you with a strong foundation in the core concepts, frameworks and tools of digital marketing between technology vendors and their channel partners. The course is designed for those in charge of marketing at both vendors and technology resellers and introduces digital co-marketing best practices worldwide. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to drive digital co-marketing success.
USD: $950
This course not only introduces what digital marketing tactics are currently most effective for resellers, but also shows you how technology vendors and their reseller partners are working together to use digital marketing techniques such as Buyer Personas, the Buyers Journey and Remarketing to jointly compete more effectively. As with all of our courses, the Certificate in Digital Co-Marketing has been reviewed and approved by our Industry Advisory Council. You can review the full 10-modules syllabus at the bottom of this page.
Money back guarantee: We provide a 30-day money back guarantee as long as you have not proceeded beyond module 5 of the course. If you are not satisfied for any reason we will provide a full refund.
Who is this course for?
- Channel Marketing professionals at vendor companies, and
- Marketing professionals (or those responsible for marketing) at reseller firms.
Course Structure
- Content: 10 modules (see below), Video lectures, Ebooks, powerpoint presentation.
- Duration: Approximately 20 hours with six months to complete.
- Certificate Assessment: Online exam.
Course fee: USD $2,300.
Course fee: USD$950.
- Purchase this course with any other course and get a 50% discount. Simply email us and we will send you a coupon code.
Certificate in Digital Co-Marketing - Modules
1
Module 1
Foundations
Introduction to the key concepts in digital marketing and channel marketing, and a review of the terminology used.
2
Module 2
Digital Tactics
Which digital options are working for technology resellers? What does the research and statistics tell us about best practices?
3
Module 3
Buyer Personas
A review of frameworks and tools to help channel resellers build effective buyer personas for successful marketing campaigns.
4
Module 4
Buyers Journey
What is the Buyers Journey and how can channel partners work with their vendors to align marketing content accordingly?
5
Module 5
Tracking & Analytics
How can SMB tech resellers generate and use real intelligence from digital analytics to improve ROI?
6
Module 6
Remarketing
How can vendors and resellers work together to take advantage of this enormously effective digital marketing tactic?
7
Module 7
Automated Nurturing
A review of nurturing best practices and automated platforms, emphasizing the needs of technology resellers.
8
Module 8
Social Media
What are the best practices for channel partners using social media marketing, especially with vendor content syndication?
9
Module 9
Content Marketing
How can channel partners combine their content with vendor content to maximize results from content marketing?
10
Module 10
Digital Campaign Planning
Introduction to the Channel Institute's P.A.C.K.A.G.E.S methodology for planning digital co-marketing campaigns.
“The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.”
Thomas Jensen, VP, Head of Worldwide Partner Sales
- HP
“The Channel Institute is driving the development of best practices in technology channel marketing worldwide. This is particularly important for technology resellers that are competing in crowded markets.”
Iliyana Stareva, Head of Global Partner Program.
- Hubspot
