What are the critical success factors for building successful channel partner programs?

The Certificate in Channel Management includes 10 modules that will guide you to build a successful channel partner program. From how to build effective channel incentives to how to help partners differentiate themselves from one another, our certificate courses will help you develop a channel partner program that delivers.

Partner marketing is a critical aspect of building a successful channel partner program and the Channel Institute is a leading provider of partner marketing courses worldwide. From how to strategically position your channel partners in the marketplace, to how to create a compelling value proposition you will learn how effective partner marketing can support a successful channel partner program.

The Channel Institute has trained and certified hundreds of channel business professionals globally. Our certificate courses are considered the gold standard for channel management, channel sales and channel marketing. The courses have been validated by an independent Industry Advisory Council comprised of the most senior leadership in the channel profession at many of the world's largest employers. These channel thought leaders ensure that our course content meets the highest global standards. If you want to raise your game as a channel professional, get certified with the Channel Institute.  

To access all of our best practices, research and channel partner business plan templates please visit our certificate courses:

Click Here for Courses & Free Trials.

Every successful channel partner program needs a solid channel partner marketing plan. Get your complimentary copy of the Channel Institute's "Channel Partner Marketing Plan Template" below.

Please enter your details to immediately access this free partner marketing plan template.

About the Certificate in Channel Management 

The Certificate in Channel Management is an online course with an exam at the end. It is structured as 10 separate topics on how to build successful channel parter programs as follows:  

Module 1: Foundations & Terminology. Discover the fundamentals of channel management, key concepts & terminology. These are the foundations for any channel partner program template.  

Module 2: Partner Recruitment.  

Learn about channel partner recruitment, ideal partner profiles, assessing new partner candidates and best practices to "Onboard" partners.  

Module 3: Onboarding & Enablement programs for new channel partners Get an introduction to the Onboarding and Enablement processes. Learn why these are critical to the success of your partner program.  

Module 4: Partner Business Plans Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.  

Module 5: Channel Incentives Understand the key concepts behind channel incentives in partner programs. Review the most commonly used incentive types and templates. Learn how to improve the effectiveness of your incentives.  

Module 6: Partner Positioning Discover the importance of helping your channel partners carve out their own niche. Discover tools, templates and best practices to help create an effective market position.  

Module 7: Partner Marketing An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies. Learn how to use a market positioning template for your partner program.  

Module 8: Opportunity Management Review the key concepts of opportunity management. Master the basics of deal registration and lead management.  

Module 9: Channel Data Discover the fundamentals, data management templates and best practices in channel data management. Learn the data priorities and the consequences of poor data management.  

Module 10: Channel Relationships Master the basics of relationship management and mitigating channel conflict in a channel partner program. Learn channel management best practices in how to build partner loyalty and strong partner relationships.  

Job hunting for a new channel position? Read our research about the five key attributes you need to secure channel sales jobs here.