Extend Your Offering into Channel Training
Do you provide sales or marketing training? Could you provide added value to your clients by offering channel-specific training to high growth professions like Channel Account Managers or Channel Marketing Managers?
The Channel Institute is a globally recognized brand in the channel business profession. Review our Industry Advisory Council to see the level of seniority and company size that we work with.
There are two primary ways that we partner with other training organizations:
- We provide partner links and discount codes that you can promote to your customers and earn a substantial commission per sale.
- We can work with you to provide channel training to your customers under your brand or ours. This includes on-site training workshops, one-off webinars, online courses, or any other format you prefer. We provide this service globally, but only in English.
Download our Partner Program brochure here.
Read more about our certificate courses below. Browse our media coverage. Test drive our free modules and examinations. Then contact us to discuss how we can work together to add a new dimension to your training business: [email protected]
Our Certificate courses are approved by the Industry Advisory Council and are built according to international ISO29990 standards. Learn more about the Council here.
Certificate in Digital Co-Marketing.
What are the best practices for digital co-marketing between vendors and resellers? What does the research say is most effective for SMB resellers? This course provides channel professionals and technology resellers with best practices that deliver a competitive edge in digital marketing.
“The Channel Institute is a great way to unify channel thought leadership from across the technology industry worldwide, driving best practices in channel management and channel marketing.”
Sukhdev Singh, Senior Director, Channel Programs & Partnerships.
Microsoft
“The Channel Institute is driving the development of best practices in technology channel marketing worldwide. This is particularly important for technology resellers that are competing in crowded markets.”
Iliyana Stareva, Head of Global Partner Program.
Hubspot
Certificate in Channel Management.
The Certificate in Channel Management will provide you with a strong foundation in the core concepts of channel management. This qualification proves to both current and future employers that you have the knowledge they need to build a successful channel management team. Vendors may dovetail this course into their training academies.
“The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.”
Thomas Jensen, VP, Head of Worldwide Partner Sales Strategy.
HP
Certificate in Channel Marketing.
The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing. Whether you work with a vendor or a reseller company, this channel marketing training course will enable you to build co-marketing campaigns based on best practices worldwide.
“The Channel Institute is a really interesting initiative to pull together the best practices in channel management and channel marketing from across the technology sector.
Mike Walker, Head of Channel Development EMEA.
Lenovo
FUTURE COURSES
Certificate in Business Transformation for Technology Resellers
How can technology resellers successfully transition from "on premise" business models to cloud-based subscription ones? What are the partner best practices worldwide?
Certificate in Co-Selling
Sales is difficult, but joint selling between vendor and channel partner sales teams is a huge challenge. What are the best practices? How can vendors help partners take semi-qualified leads all the way to closed deal status. What are key insights for building a co-sales process that works?
